Motives of Socially Responsible Business Conduct
CentER Discussion Paper Series No. 2010-74
23 Pages Posted: 30 Jul 2010 Last revised: 10 Aug 2010
Date Written: July 1, 2010
The social and ecological challenges that governments face have raised their interest in socially responsible business conduct (SRBC). In this article we analyze the motives of executives to perform SRBC. We distinguish three types of motives: financial, ethical and altruistic motives. We test the hypotheses on a sample of 473 executives. The estimation results show that SRBC is driven by a combination of intrinsic and extrinsic motives, but that the intrinsic motives are stronger than the extrinsic motive.
Keywords: intrinsic motivation, extrinsic motivation, corporate social responsibility, socially responsible business conduct
JEL Classification: M14, Z12
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