Motives of Socially Responsible Business Conduct

CentER Discussion Paper Series No. 2010-74

23 Pages Posted: 30 Jul 2010 Last revised: 10 Aug 2010

See all articles by Johan Graafland

Johan Graafland

Tilburg University - Center for Economic Research

Muel Kaptein

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Corrie Mazereeuw

Tilburg University - Center for Economic Research (CentER)

Date Written: July 1, 2010

Abstract

The social and ecological challenges that governments face have raised their interest in socially responsible business conduct (SRBC). In this article we analyze the motives of executives to perform SRBC. We distinguish three types of motives: financial, ethical and altruistic motives. We test the hypotheses on a sample of 473 executives. The estimation results show that SRBC is driven by a combination of intrinsic and extrinsic motives, but that the intrinsic motives are stronger than the extrinsic motive.

Keywords: intrinsic motivation, extrinsic motivation, corporate social responsibility, socially responsible business conduct

JEL Classification: M14, Z12

Suggested Citation

Graafland, Johan and Kaptein, Muel and Mazereeuw, Corrie, Motives of Socially Responsible Business Conduct (July 1, 2010). CentER Discussion Paper Series No. 2010-74, Available at SSRN: https://ssrn.com/abstract=1649987 or http://dx.doi.org/10.2139/ssrn.1649987

Johan Graafland (Contact Author)

Tilburg University - Center for Economic Research ( email )

Postbus 90153
Tilburg, DC Noord-Brabant 5000 LE
Netherlands
+31 13 466 2702 (Phone)

HOME PAGE: http://www.uvt.nl/webwijs/english/show.html?anr=516457&lang=en

Muel Kaptein

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T11-53
3000 DR Rotterdam, 3000 DR
Netherlands
+31 10 408 1923 (Phone)

Corrie Mazereeuw

Tilburg University - Center for Economic Research (CentER) ( email )

P.O. Box 90153
Tilburg, 5000 LE
Netherlands
(013) 466 3182 (Phone)
(013) 466 2892 (Fax)

HOME PAGE: http://www.uvt.nl/webwijs/show.html?anr=520504

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