Royal Dutch Shell: Company Strategies for Dealing with Environmental Issues

Posted: 28 Jul 2010

Date Written: July 28, 2010

Abstract

The intricate interplay among environmental pressure groups, oil companies, and governments is revealed from the perspective of the Anglo-Dutch company Royal Dutch Shell. An examination of three environmental issues demonstrates the company’s awareness of such problems and describes its efforts to contain potential damage to the degree permitted by existing technological and economic constraints. The industry view is that government measures should create a level playing field and should be effective and economically feasible. While pressure groups are skilled at calling attention to environmental problems, industry highlights the tradeoffs between different societal aims that are entailed in tackling these problems. Governments are left to find the best ways to weigh conflicting interests.

Keywords: Royal Dutch Shell, Enviroment, Leaded Gasoline, Pollution, Brent Spar, Greenpeace

JEL Classification: L71, N52, N54, N84

Suggested Citation

Sluyterman, Keetie, Royal Dutch Shell: Company Strategies for Dealing with Environmental Issues (July 28, 2010). Business History Review, Vol. 84, No. 2, p. 203, Summer 2010, Available at SSRN: https://ssrn.com/abstract=1650101

Keetie Sluyterman (Contact Author)

Utrecht University ( email )

Vredenburg 138
Utrecht, 3511 BG
Netherlands

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