The Effect of Experience on Internet Auction Bidding Dynamics
Marketing Letters, Vol. 20, pp. 245-261
Posted: 8 Aug 2010
Date Written: August 6, 2009
On the basis of the bidding history of a panel of new eBay bidders, we examine the impact of different types of experiences on bidding behavior evolution. Accounting for unobserved bidder heterogeneity, the results indicate that losing experiences make the bidders’ bidding behavior evolve toward the normative predictions of auction theory, in that they submit fewer bids and bid later. Winning experiences, however, do not have such an effect. Moreover, the experience effect pertains to the bidder’s entire previous bidding experience regardless of product categories. We also assess the potential bias introduced by using feedback ratings (compared with actual participation) as experience measures.
Keywords: Internet auction, Asymmetric experience effects, Bidding behavior
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