A Review of Newspaper Reading Habits of Residents of the Adenta SSNIT Flats

74 Pages Posted: 9 Aug 2010

Date Written: August 9, 2010

Abstract

This is a study of the newspaper readership habits of the residents of the Adenta SSNIT Flats, Adenta, Accra. The analysis of the study is based on the responses of 200 respondents.

The study looked at how newspaper readers of the Adenta SSNIT Flats accessed newspapers to read by examining particular newspapers they read as well as the subject items that they considered most important in a newspaper and so read first. It also looked at the factors that influenced newspaper reading as well as which newspapers respondents considered credible and those they regarded as not credible. Credibility was matched against the level of readership of the selected newspapers to determine whether there was a correlation between the two variables.

The results indicate that most respondents bought the newspapers they read or accessed them through supplies at work, from public libraries, universities and colleges, co-tenant and friends because primarily, they considered them informative and credible sources of information. It was obvious from the study that respondent buy more of newspapers they consider credible and less of those considered not credible. The study also discovered that physical features such as headlines, well written stories as well as even newspaper review programmes boosted newspaper reading. Demographic variables such as education, gender and age were noted to influence respondents’ newspaper reading habits. iv

Keywords: Newspaper Readership Habits, Adenta SSNIT Flats, Newspapers Read, Factors Determining Readership, Credibility

JEL Classification: Z00

Suggested Citation

Amankwah, Adwoa Sikayena, A Review of Newspaper Reading Habits of Residents of the Adenta SSNIT Flats (August 9, 2010). Available at SSRN: https://ssrn.com/abstract=1655740 or http://dx.doi.org/10.2139/ssrn.1655740

Adwoa Sikayena Amankwah (Contact Author)

affiliation not provided to SSRN ( email )

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