Equitas Microfinance: The Fastest Growing MFI on the Planet

Posted: 19 Aug 2010

See all articles by V. G. Narayanan

V. G. Narayanan

Harvard University - Accounting & Control Unit

V. Kasturi Rangan

Harvard Business School - Marketing Unit

Date Written: August 2, 2010

Abstract

Founded as a for-profit microfinance company, Equitas had acquired nearly a million clients in the short two years since it was founded. The founder, Vasu, and his management team wished to accelerate the already impressive spurt to 3 million clients in the next two years. The case describes the company's business model, which attempts to integrate microfinance with social development, and provides students with the opportunity to discuss the scaling options and challenges facing the founder.

Suggested Citation

Narayanan, V. G. and Rangan, V. Kasturi, Equitas Microfinance: The Fastest Growing MFI on the Planet (August 2, 2010). HBS Case No. 510-104; Harvard Business School Marketing Unit. Available at SSRN: https://ssrn.com/abstract=1661885

V. G. Narayanan (Contact Author)

Harvard University - Accounting & Control Unit ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6359 (Phone)
617-496-7363 (Fax)

V. Kasturi Rangan

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States

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