Crisis and the Activity of Communication and Public Relations Department
Revista Romaneasca pentru Educatie Multidimensionala, Vol. 2, No. 3, April 2010
Posted: 22 Aug 2010
Date Written: April 30, 2010
The Department of Communication of any organization must be prepared to prevent and manage crisis situations. Once inside a crisis, an organization apparently fails adnis very difficult to recover the costs (the image and, ultimately, financial). Obviously, profesionals from Public Relations Department will have an important role in resolving a crisis especially when it affects the organization's external publics. However, the role of communicator is connected to crisis prevention process. During this presentation we will provide a number of examples of important brands all around the world and how did they manage the crisis periods. Special emphasis will be on ways of overcoming the crisis and especially the role of PR professionals in this time period.
Keywords: crisis, communication, planning, evaluation
JEL Classification: J18, M12, M14, M31, M37
Suggested Citation: Suggested Citation