Getting Away from it All: Exploring Freedom in Tourism

24 Pages Posted: 24 Aug 2010

See all articles by Robert Caruana

Robert Caruana

University of Manchester - Manchester Business School

Andrew Crane

University of Bath - School of Management

Date Written: August, 23 2010

Abstract

The promise of personal liberation is central to the tourism experience, yet we have limited understanding of how freedom is constructed in the tourism marketplace. This study adopts critical discourse analysis to explore: the nature of freedom offered to tourists; how this varies across different types of tourism experience; and how the individual tourist’s freedom is situated with respect to other actors enmeshed in the tourism experience. We demonstrate that the concept of freedom is fluid and highly specific to the particular tourism myth being promulgated. We identify a set of practices which embed freedom within this myth making, and highlight their effect in managing the boundaries of freedom among tourism constituencies.

Keywords: Freedom, identity, power, responsibility, independence, hedonism.

Suggested Citation

Caruana, Robert and Crane, Andrew, Getting Away from it All: Exploring Freedom in Tourism (August, 23 2010). Available at SSRN: https://ssrn.com/abstract=1663933 or http://dx.doi.org/10.2139/ssrn.1663933

Robert Caruana (Contact Author)

University of Manchester - Manchester Business School ( email )

The University of Manchester
Manchester, M15 6PB

Andrew Crane

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

HOME PAGE: http://www.bath.ac.uk/management/faculty/andrew-crane.html

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