Getting Away from it All: Exploring Freedom in Tourism
24 Pages Posted: 24 Aug 2010
Date Written: August, 23 2010
The promise of personal liberation is central to the tourism experience, yet we have limited understanding of how freedom is constructed in the tourism marketplace. This study adopts critical discourse analysis to explore: the nature of freedom offered to tourists; how this varies across different types of tourism experience; and how the individual tourist’s freedom is situated with respect to other actors enmeshed in the tourism experience. We demonstrate that the concept of freedom is fluid and highly specific to the particular tourism myth being promulgated. We identify a set of practices which embed freedom within this myth making, and highlight their effect in managing the boundaries of freedom among tourism constituencies.
Keywords: Freedom, identity, power, responsibility, independence, hedonism.
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