Constituency Campaigning in the 2010 British General Election

22 Pages Posted: 28 Aug 2010

See all articles by David J. Cutts

David J. Cutts

University of Manchester

Edward A. Fieldhouse

University of Manchester

Justin Fisher

Brunel University London

Abstract

This paper examines the nature and intensity of constituency (district-level) campaigning at the 2010 General Election in Britain and its subsequent impact on electoral outcomes. Data are derived from questionnaire surveys sent to constituency agents immediately after the election. The paper considers the extent to which campaigns have continued to modernise through the incorporation of e-campaigning and the degree to which party supporters are involved in campaigns alongside party members. It then examines the variation in campaign intensity relative to seat marginality and whether or not party campaigns yielded electoral payoffs. It shows that e-campaigning was not a significant component of parties’ overall campaign efforts and that party supporters provide an important source of volunteer labour alongside party members. Finally, it suggests that the overall outcome of the election was in part a function of the surprisingly effective campaigning by the Labour Party.

Keywords: Campaigning, Britain, Election

Suggested Citation

Cutts, David J. and Fieldhouse, Edward A. and Fisher, Justin, Constituency Campaigning in the 2010 British General Election. APSA 2010 Meeting Paper. Available at SSRN: https://ssrn.com/abstract=1666743 or http://dx.doi.org/10.2139/ssrn.1666743

David J. Cutts

University of Manchester ( email )

Edward A. Fieldhouse

University of Manchester ( email )

Oxford Road
Manchester, M13 9PL
United Kingdom

Justin Fisher (Contact Author)

Brunel University London ( email )

Kingston Lane
Uxbridge, Middlesex UB8 3PH
United Kingdom

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