From Fruits to Financial Services: What Can Supermarket Behaviour Tell Us About the Future of Banking?

Journal of Financial Transformation, Vol. 29, pp. 131-136, September 2010

6 Pages Posted: 6 Sep 2010  

Colin Ellis

University of Birmingham

Date Written: September 3, 2010

Abstract

With the global financial sector still recovering from the worst financial crisis in living memory, there is plenty of scope for new competitors to enter the market, or for smaller operations to seize market share. In the U.K., some of these competitors are likely to be supermarkets, which already have a toe-hold in the market. But supermarkets behave very differently to banks in other regards, so what impact might this have on the financial sector? This paper examines supermarket behavior — pricing and sales, in particular — and considers if there are any lessons for the financial sector.

Keywords: UK banking sector, supermarkets, pricing behaviour

JEL Classification: D10, D40

Suggested Citation

Ellis, Colin, From Fruits to Financial Services: What Can Supermarket Behaviour Tell Us About the Future of Banking? (September 3, 2010). Journal of Financial Transformation, Vol. 29, pp. 131-136, September 2010. Available at SSRN: https://ssrn.com/abstract=1672262

Colin Ellis (Contact Author)

University of Birmingham ( email )

Economics Department
Birmingham, B15 2TT
United Kingdom

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