Preserving Free Television? Some Empirical Evidence on the Efficacy of Must-Carry

Journal of Media Economics, Vol. 13, No. 1, pp. 1-14, 2000

14 Pages Posted: 10 Sep 2010

See all articles by John D. Jackson

John D. Jackson

Auburn University - Department of Economics

George S. Ford

Phoenix Center for Advanced Legal & Economic Public Policy Studies

Date Written: 2000

Abstract

In March 1997, the Supreme Court upheld the must-carry provisions of the 1992 Cable Act on the grounds that they insured the survival of the “free” over-the-air television. This article empirically evaluates the efficacy of must-carry in preserving free television and shows that non-network broadcast stations were able to increase viewer share after must-carry, lending support to the preservation rationale. The empirical analysis also indicates that this increase came exclusively from network stations, not cable programming.

Keywords: Must Carry, Broadcasting, Regulation, Communications

JEL Classification: L5

Suggested Citation

Jackson, John Douglas and Ford, George S., Preserving Free Television? Some Empirical Evidence on the Efficacy of Must-Carry (2000). Journal of Media Economics, Vol. 13, No. 1, pp. 1-14, 2000. Available at SSRN: https://ssrn.com/abstract=1674518

John Douglas Jackson

Auburn University - Department of Economics ( email )

415 W. Magnolia
Auburn, AL 36849-5242
United States

George S. Ford (Contact Author)

Phoenix Center for Advanced Legal & Economic Public Policy Studies ( email )

5335 Wisconsin Avenue, NW
Suite 440
Washington, DC 20015
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
28
Abstract Views
491
PlumX Metrics