Preserving Free Television? Some Empirical Evidence on the Efficacy of Must-Carry
Journal of Media Economics, Vol. 13, No. 1, pp. 1-14, 2000
14 Pages Posted: 10 Sep 2010
Date Written: 2000
In March 1997, the Supreme Court upheld the must-carry provisions of the 1992 Cable Act on the grounds that they insured the survival of the “free” over-the-air television. This article empirically evaluates the efficacy of must-carry in preserving free television and shows that non-network broadcast stations were able to increase viewer share after must-carry, lending support to the preservation rationale. The empirical analysis also indicates that this increase came exclusively from network stations, not cable programming.
Keywords: Must Carry, Broadcasting, Regulation, Communications
JEL Classification: L5
Suggested Citation: Suggested Citation