Towards Green Narrative: Management and the Evolutionary Epic

Academy of Management Review, Vol. 28, No. 2, pp. 220-237, 2003

Posted: 15 Sep 2010

See all articles by K. Starkey

K. Starkey

Nottingham University Business School

Andrew Crane

University of Bath - School of Management

Date Written: April 2003

Abstract

We use a narrative perspective to explore the relevance of the sciences dealing with ecology for management theory and practice, presenting the issues of ecoscience from the perspective of green narrative, based on the "evolutionary epic." Adopting an interpretive sensemaking perspective on narrative, we address the narratological basis of the evolutionary epic and examine the potential for the narrative to inform a new relationship between management and the natural environment. We suggest implications for management theory and practice by examining elements of the narrative.

Suggested Citation

Starkey, Kenneth and Crane, Andrew, Towards Green Narrative: Management and the Evolutionary Epic (April 2003). Academy of Management Review, Vol. 28, No. 2, pp. 220-237, 2003. Available at SSRN: https://ssrn.com/abstract=1677004

Kenneth Starkey

Nottingham University Business School ( email )

Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB
United Kingdom

Andrew Crane (Contact Author)

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

HOME PAGE: http://www.bath.ac.uk/management/faculty/andrew-crane.html

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