Can and Should PR Change the Mass-Mediated Climate Debate? Theoretical Remarks on Risk Perception, Uncertainty and Crisis Communication

EUPRERA Annual Congress 2010, University of Jyvaskyla, Finland, September 23, 2010

30 Pages Posted: 23 Sep 2010 Last revised: 28 Nov 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Markus Rhomberg

Zeppelin University

Date Written: September 1, 2010

Abstract

Climate change provides one of the major communicative challenges for 21st century political leadership. This paper analyses how government communication can contribute to or hinder a communicative approach to the issue and the risks and uncertainties involved. The authors then go on to extend their analysis of and recommendations for government communication from this one issue to general decision making and system integration as function of public communication. The final part of the paper analyses how modern PR theory could be helpful in the positive development of government communication in the future.

Keywords: government communication, climate change, PR theory

JEL Classification: Z00

Suggested Citation

Sievert, Holger and Rhomberg, Markus, Can and Should PR Change the Mass-Mediated Climate Debate? Theoretical Remarks on Risk Perception, Uncertainty and Crisis Communication (September 1, 2010). EUPRERA Annual Congress 2010, University of Jyvaskyla, Finland, September 23, 2010. Available at SSRN: https://ssrn.com/abstract=1681041

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Markus Rhomberg

Zeppelin University ( email )

Am Seemooser Horn 20
Friedrichshafen, Lake Constance 88045
Germany

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