Strategic Crowding, an Illness that Erodes Sector Profitability: Case Pharmaceutic Industry in Colombia

Cuadernos de Administración Universidad del Valle, No. 43, p. 69, January-June 2010

9 Pages Posted: 26 Sep 2010

Date Written: February 10, 2010

Abstract

Firms in the last decade have faced a turbulent environment, characterized by increasing complexity in relationships, changes in the needs of customers, and increased uncertainty in decision making. Some companies respond to this situation using the same strategies of industry leaders, leading to a convergence process, which affects the profitability of the sector. This paper presents a methodology that allows a better way to see what happens in one sector and determine the degree of convergence.

Keywords: Strategic Crowding, Turbulent Environments, Strategy, Pharmaceutical Industry, Environmental Scanning

JEL Classification: M10

Suggested Citation

Rivera Rodríguez, Hugo Alberto and Malaver Rojas, Marleny Natalia, Strategic Crowding, an Illness that Erodes Sector Profitability: Case Pharmaceutic Industry in Colombia (February 10, 2010). Cuadernos de Administración Universidad del Valle, No. 43, p. 69, January-June 2010, Available at SSRN: https://ssrn.com/abstract=1682605

Hugo Alberto Rivera Rodríguez (Contact Author)

Universidad del Rosario ( email )

Carrera 5 No 15-37
Bogota
Colombia
5712970200 (Phone)

HOME PAGE: http://www.urosario.edu.co

Marleny Natalia Malaver Rojas

Universidad del Rosario ( email )

Calle 12 No. 6-25
Bogota, DC
Colombia

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