Strategic Crowding, an Illness that Erodes Sector Profitability: Case Pharmaceutic Industry in Colombia
Cuadernos de Administración Universidad del Valle, No. 43, p. 69, January-June 2010
9 Pages Posted: 26 Sep 2010
Date Written: February 10, 2010
Abstract
Firms in the last decade have faced a turbulent environment, characterized by increasing complexity in relationships, changes in the needs of customers, and increased uncertainty in decision making. Some companies respond to this situation using the same strategies of industry leaders, leading to a convergence process, which affects the profitability of the sector. This paper presents a methodology that allows a better way to see what happens in one sector and determine the degree of convergence.
Keywords: Strategic Crowding, Turbulent Environments, Strategy, Pharmaceutical Industry, Environmental Scanning
JEL Classification: M10
Suggested Citation: Suggested Citation