Ensuring STD Through CSR: Idealism versus Realism (A Literature Review)

Abstract

As climate change gains global attention from events like the summit in Copenhagen held during December of 2009, the need for sustainable tourism is more important than ever (Deale and Barber, 2010). But the query simply arises who will proceed as the role player to make sure sustainable tourism development (STD)? The thinking is till now in infant level so an inclination of ‘pillow-passing’ among its stakeholders is noticed. Corporate bodies have come forward as ‘self-declared’ accountable faction in this endeavor. Now the concern arises, is it myth or really possible to ensure STD through performing corporate social responsibility (CSR)?

Keywords: CSR, Sustainable tourism development

JEL Classification: A19