Franchised and Small, the Most Beautiful of All; HRM and Performance in Plural Systems

22 Pages Posted: 4 Oct 2010

See all articles by Maryse J. Brand

Maryse J. Brand

University of Groningen

Evelien P. M. Croonen

affiliation not provided to SSRN

Abstract

Franchising is particularly present in industries in which human resources play a vital role. However, little is known about human resource management (HRM) in a franchising context. This study investigates HRM behavior and performance using a sample of 171 units within one plural retailing system. The results lend support to the agency and entrepreneurial perspectives; franchised units have a relatively low HRM intensity but superior HR performance. We also find a negative relationship between unit size and performance, moderated by type of unit ownership. We conclude that when it comes to HR performance, the units that are franchised and small are the most beautiful of all.

Suggested Citation

Brand, Maryse J. and Croonen, Evelien P. M., Franchised and Small, the Most Beautiful of All; HRM and Performance in Plural Systems. Journal of Small Business Management, Vol. 48, Issue 4, pp. 605-626, October 2010, Available at SSRN: https://ssrn.com/abstract=1684909 or http://dx.doi.org/10.1111/j.1540-627X.2010.00310.x

Maryse J. Brand (Contact Author)

University of Groningen ( email )

P.O. Box 800
9700 AH Groningen, Groningen 9700 AV
Netherlands

Evelien P. M. Croonen

affiliation not provided to SSRN

No Address Available

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