Creative Tourism Business Model and its Application in Bulgaria

Proceedings of the Black Sea Tourism Forum 'Cultural Tourism – The Future of Bulgaria,' 2010

17 Pages Posted: 12 Oct 2010

See all articles by Rossitza Vassileva Ohridska-Olson

Rossitza Vassileva Ohridska-Olson

ULSIT

Stanislav Hristov Ivanov

Zangador; Zangador Research institute; Varna University of Management (VUM)

Date Written: September 24, 2010

Abstract

A proposed business model for creative tourism is analyzed in the framework of cultural tourism. Although creative tourism is generally perceived as a form of cultural tourism (Ohridska-Olson 2010), it is essentially different from the mainstream cultural tourism. In addition, the paper analyzes how this business model can be applied to the cultural tourism for small towns and cities in Bulgaria to fully utilize their creative and cultural heritage potential. The article also points out how creative tourism can bring sustainable and profitable development to small communities in the country.

Keywords: Tourism, Business Model, Bulgaria, Creative Tourism, Cultural Tourism

Suggested Citation

Ohridska-Olson, Rossitza Vassileva and Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov, Creative Tourism Business Model and its Application in Bulgaria (September 24, 2010). Proceedings of the Black Sea Tourism Forum 'Cultural Tourism – The Future of Bulgaria,' 2010, Available at SSRN: https://ssrn.com/abstract=1690425

Stanislav Hristov Ivanov

Zangador Research institute

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.institute/

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

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