Ethical Expectations of Consumers from Business: An Exploration Study from Survey Response

University of Dhaka, Bangladesh, Journal of Business Studies, Vol. 30, No. 2, December 2009

17 Pages Posted: 15 Oct 2010 Last revised: 30 Oct 2011

See all articles by Muhammad Saifuddin Khan

Muhammad Saifuddin Khan

University of Technology Sydney (UTS) - School of Finance and Economics; University of Dhaka - Department of Finance

Md. Shahidul Islam

Lecturer, Department of Banking, University of Dhaka, Bangladesh

Date Written: 2009

Abstract

A survey from various aspects of ethical knowledge, consumption patterns and ongoing business practices was made on 185 Bangladeshi people of different age groups, gender and professionals residing in the city of Dhaka and around Dhaka city to convey the consumer’s expectations from the business enterprises. From the survey it is found that even residing in the remote areas of Bangladesh, consumers bear knowledge about business ethics, they are less concerned with status symbols and more anxious to get information about products as their rights. Consumers also tend to discontinue consumption if the business fails to behave ethically with them and are concerned with moderate quality and moderate price in taking consumption decision. Consumers want to get rid of syndication of business formed for ill motives. Based on these responses, it is suggested in the paper that business entities be more customer oriented and understand the economic well-off of the consumers.

Suggested Citation

Khan, Muhammad Saifuddin and Islam, Md. Shahidul, Ethical Expectations of Consumers from Business: An Exploration Study from Survey Response (2009). University of Dhaka, Bangladesh, Journal of Business Studies, Vol. 30, No. 2, December 2009, Available at SSRN: https://ssrn.com/abstract=1690945

Muhammad Saifuddin Khan (Contact Author)

University of Technology Sydney (UTS) - School of Finance and Economics ( email )

Haymarket
Sydney, NSW 2007
Australia
+61406520897 (Phone)

University of Dhaka - Department of Finance ( email )

Department of Finance
University of Dhaka
Dhaka, 1000
Bangladesh

Md. Shahidul Islam

Lecturer, Department of Banking, University of Dhaka, Bangladesh ( email )

Bangladesh

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