Instructors Heed the Who: Designing Negotiation Training with the Learner in Mind

Abstract

We argue that while our field has made great progress in determining what to teach and how to teach it in negotiation, there has been a surprising reluctance to make the move from “mass production” to “mass customization” that so many other industries have successfully adopted. “The Who” of our training has so far been addressed seriously, they surmise, by only an elite subgroup of trainers. They explain how this can and should change.

Keywords: negotiation, training, pedagogy, audience