Examining CSR Reports Based on Nippon Keidanren CSR Matrix

18 Pages Posted: 14 Oct 2010 Last revised: 2 May 2011

See all articles by Nila Firdausi Nuzula

Nila Firdausi Nuzula

Ritsumeikan Asia Pacific University; Universitas Brawijaya

Date Written: October 13, 2010


In term of increasing awareness to the importance of engagement on Corporate Social Responsibility (CSR) nowadays, shortcomings to measure some extent of non financial performance of companies are still existed. Attempt to contribute on find reliable assessment of CSR activity, the author uses content analysis to examine CSR reports published by Japanese food companies. This paper finds that particular CSR-related-words, which are picked up from Nippon Keidanren CSR matrix can be applied to describe CSR accomplishment of the companies, and assess toward which stakeholders and issues the companies address their CSR activities.

Keywords: Corporate social responsibility, content analysis, CSR Matrix

JEL Classification: M14, O53

Suggested Citation

Nuzula, Nila Firdausi and Nuzula, Nila Firdausi, Examining CSR Reports Based on Nippon Keidanren CSR Matrix (October 13, 2010). Available at SSRN: https://ssrn.com/abstract=1691463 or http://dx.doi.org/10.2139/ssrn.1691463

Nila Firdausi Nuzula (Contact Author)

Universitas Brawijaya ( email )

Jl. MT Haryono 169
Jalan Veteran, Malang, Jawa Timur 65145, Indonesia
Malang, IN East Java 65145

HOME PAGE: http://ub.ac.id

Ritsumeikan Asia Pacific University ( email )

1-1 Jumonjibaru
Beppu City, Oita 874-8577

HOME PAGE: http://www.apu.ac.jp

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