11 Pages Posted: 15 Oct 2010
Date Written: October 14, 2010
Squatting Supermarkets is an art performance originating from the availability of an innovative technology called iSee. In Squatting Supermarkets product logos become places for multidirectional communication and information: the iSee application uses computer vision techniques to recognize logos, transforming them into gateways for multiple forms of information. The Squatting Supermarkets art performance created narratives "in the products" and suggestive, emotional experiences that customers could interact with directly from the supermarket: by taking a picture of a product with a mobile phone they could view micro-documentaries and realtime information aesthetics created by converging multiple sources on the themes of sustainability, ecology and social responsibility. Voices and viewpoints not usually expressed in commercial locations are enabled as self-representation through ubiquitous technologies.
Keywords: Social Consumerism,Social Design, Augmented Reality, Ubiquitous Publishing, Corporate Social Responsibility
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