Squatting Supermarkets

11 Pages Posted: 15 Oct 2010

See all articles by Salvatore Iaconesi

Salvatore Iaconesi

Art is Open Source

Oriana Persico

affiliation not provided to SSRN

Dario Carrera

affiliation not provided to SSRN

Cary Hendrickson

affiliation not provided to SSRN

Date Written: October 14, 2010

Abstract

Squatting Supermarkets is an art performance originating from the availability of an innovative technology called iSee. In Squatting Supermarkets product logos become places for multidirectional communication and information: the iSee application uses computer vision techniques to recognize logos, transforming them into gateways for multiple forms of information. The Squatting Supermarkets art performance created narratives "in the products" and suggestive, emotional experiences that customers could interact with directly from the supermarket: by taking a picture of a product with a mobile phone they could view micro-documentaries and realtime information aesthetics created by converging multiple sources on the themes of sustainability, ecology and social responsibility. Voices and viewpoints not usually expressed in commercial locations are enabled as self-representation through ubiquitous technologies.

Keywords: Social Consumerism,Social Design, Augmented Reality, Ubiquitous Publishing, Corporate Social Responsibility

Suggested Citation

Iaconesi, Salvatore and Persico, Oriana and Carrera, Dario and Hendrickson, Cary, Squatting Supermarkets (October 14, 2010). ESA Research Network Sociology of Culture Midterm Conference: Culture and the Making of Worlds, October 2010. Available at SSRN: https://ssrn.com/abstract=1692185

Salvatore Iaconesi (Contact Author)

Art is Open Source ( email )

United States

Oriana Persico

affiliation not provided to SSRN ( email )

Dario Carrera

affiliation not provided to SSRN ( email )

Cary Hendrickson

affiliation not provided to SSRN ( email )

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