The Influence of Entrepreneurial Attitude on Business Cooperation Decisions: Proposal for a Structural Model
The IUP Journal of Entrepreneurship Development, Vol. VII, No. 3, pp. 49-68, September 2010
Posted: 18 Oct 2010
Date Written: September 2010
The aim of the paper is to shed new light on the interface between entrepreneurship and strategic alliances, i.e., to show how entrepreneurship can be studied as a process that influences strategic alliances decisions. By applying the typology of entrepreneurial concepts at different levels, we will elucidate how the entrepreneurial attitude is fundamental in its quest for motivating firms in their strategic alliances. From a literature review about these research areas (entrepreneurship and strategic alliances), we propose a structural model that will permit an analysis of the influence of entrepreneurship on alliance decisions. Key entrepreneurial constructs were identified and included in the model within several dimensions: they are entrepreneurial spirit, decision to cooperate, gains from strategic alliances, and performance. We conclude with some theoretical hypotheses and conceptual ideas on how entrepreneurs’ attributes might influence decisions of strategic alliances, suitable for empirical evaluation in future research.
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