‘Are Strategists from Mars and Ethicists from Venus?’ – Strategizing as Ethical Reflection
21 Pages Posted: 23 Oct 2010
Date Written: October 23, 2009
Early strategy scholars have pointed to the importance of reflecting on moral issues within the scope of strategic management. Although strategy content and context have been discussed in relation to ethical reflection, the third aspect, strategy process, has found little or no attention with regards to ethics. We argue that by emphasizing the process perspective one can understand the related character of strategic management and ethical reflection. We discuss this relatedness along formal, functional, and procedural similarities. Whereas formal aspects refer to the conditions under which both processes occur, functional aspects look at the role that strategy process and ethical reflection fulfill. Procedural aspects account for similarities in the nature of both processes insofar as the activities that are conducted within each process phase share common characteristics. We claim that ethical reflection can be thought of as an integrative part of strategic management – whether explicitly or implicitly.
Keywords: Strategy Process, Ethical Reflection, Stakeholder, Moral Agency, Strategy-Ethics-Link
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