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Product Market Competition and Audit Fees

Posted: 6 Nov 2010 Last revised: 15 Jan 2015

Y. Wang

Hong Kong Polytechnic University

Date Written: October 23, 2010

Abstract

Existing theories posit two contradictory predictions on the relation between product market competition and audit fees. On the one hand, firms in a competitive market are expected to face higher liquidity risk, liquidation risk, and distress risk, thus increasing auditors’ assessment of client’s business risk. So audit fees are expected to increase with industry competitiveness. On the other hand, product market competition mitigates agency problems between shareholders and managers and increases the accuracy of financial reporting, thus decreasing auditors’ assessment of client’s audit risk and necessary audit efforts. So auditors tend to charge lower fees on firms in a more competitive industry. This study empirically tests the relation between product market competition and audit fees and finds that auditors charge higher on firms in a more competitive industry. This study also shows that within an industry, auditors charge lower fees on firms with greater market power.

Keywords: Product market competition, Earnings management, Audit risk, Business risk, Audit fees

JEL Classification: D4, G30, M41, M42

Suggested Citation

Wang, Y., Product Market Competition and Audit Fees (October 23, 2010). Auditing: A Journal of Practice & Theory, Forthcoming. Available at SSRN: https://ssrn.com/abstract=1697685 or http://dx.doi.org/10.2139/ssrn.1697685

Y. Wang (Contact Author)

Hong Kong Polytechnic University ( email )

11 Yuk Choi Rd
Hung Hom
Hong Kong

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