Individual Producer Responsibility: A Review of Practical Approaches to Implementing Individual Producer Responsibility for the WEEE Directive

90 Pages Posted: 28 Oct 2010 Last revised: 29 Oct 2015

Atalay Atasu

Georgia Institute of Technology - Scheller College of Business

Reid Lifset

Yale University - School of Forestry and Environmental Studies

Jason Linnell

affiliation not provided to SSRN

Jonathan Perry

affiliation not provided to SSRN

Viktor Sundberg

affiliation not provided to SSRN

C. Kieren Mayers

INSEAD Social Innovation Centre

Mark Dempsey

Hewlett-Packard Enterprise - Hewlett-Packard Company

Luk N. Van Wassenhove

INSEAD

Chris van Rossem

Lund University

Jeremy Gregory

Massachusetts Institute of Technology (MIT)

Anders Sverkman

Lansforsakringar

Martin Therkelsen

Electrolux

Harri Kalimo

Vrije Universiteit Brussel (VUB) - Institute for European Studies

Date Written: October 27, 2010

Abstract

This report documents the interim findings of the INSEAD IPR Network in relation to investigating practical solutions enabling implementation of Individual Producer Responsibility (IPR) for the WEEE Directive.

The INSEAD IPR Network is a partnership of producers, academics and technical specialists from across the world working to identify, explore and develop practical solutions to IPR. The network is a project co-ordinated by the International graduate business school, INSEAD. Members and authors of this report are listed in Appendix 1.

Article 8.2 of the European WEEE (Waste from Electrical and Electronic Equipment) Directive establishes individual producer responsibility for the recycling of products put on the market after 13 August 2005. Making each producer responsible for financing the end-of-life costs of their own products is intended to enable end-of-life costs to be fed back to each individual producer. By modifications to the product design, the producer can directly influence the end of life cost.

Without Individual Producer Responsibility these incentives for design improvements are lost.

This report demonstrates that there are already a range of approaches to Extended Producer Responsibility (EPR) for Waste Electrical and Electronic Equipment (WEEE) that have been implemented across the world; many of which attempt to account to a greater or lesser degree for the products and brands of each producer. Oekopol (2007) already noted the development of such approaches, in contrast to the more prevalent collective market-share based implementations (Collective Producer Responsibility – or CPR). In their recent report to the European Commission, Oekopol stated: ‘The alternatives are, in light of on-going efforts of producers, highly feasible.’

Suggested Citation

Atasu, Atalay and Lifset, Reid and Linnell, Jason and Perry, Jonathan and Sundberg, Viktor and Mayers, C. Kieren and Dempsey, Mark and Van Wassenhove, Luk N. and van Rossem, Chris and Gregory, Jeremy and Sverkman, Anders and Therkelsen, Martin and Kalimo, Harri, Individual Producer Responsibility: A Review of Practical Approaches to Implementing Individual Producer Responsibility for the WEEE Directive (October 27, 2010). INSEAD Working Paper No. 2010/71/TOM/INSEAD Social Innovation Centre. Available at SSRN: https://ssrn.com/abstract=1698695 or http://dx.doi.org/10.2139/ssrn.1698695

Atalay Atasu

Georgia Institute of Technology - Scheller College of Business ( email )

800 West Peachtree St.
Atlanta, GA 30308
United States

Reid Lifset

Yale University - School of Forestry and Environmental Studies ( email )

New Haven, CT 06511
United States

Jason Linnell

affiliation not provided to SSRN ( email )

Jonathan Perry

affiliation not provided to SSRN ( email )

Viktor Sundberg

affiliation not provided to SSRN ( email )

C. Kieren Mayers

INSEAD Social Innovation Centre ( email )

Boulevard de Constance
77305 Fontainebleau Cedex
France

Mark Dempsey

Hewlett-Packard Enterprise - Hewlett-Packard Company ( email )

United States

Luk N. Van Wassenhove (Contact Author)

INSEAD ( email )

Boulevard de Constance
77 305 Fontainebleau Cedex
France
(33) (0)1 60 72 42 66 (Phone)
(33) (0)1 60 72 40 49 (Fax)

Chris Van Rossem

Lund University ( email )

Box 117
Lund, S221 00
Sweden

Jeremy Gregory

Massachusetts Institute of Technology (MIT) ( email )

77 Massachusetts Avenue
50 Memorial Drive
Cambridge, MA 02139-4307
United States

Anders Sverkman

Lansforsakringar ( email )

United States

Martin Therkelsen

Electrolux ( email )

United States

Harri Kalimo

Vrije Universiteit Brussel (VUB) - Institute for European Studies ( email )

Pleinlaan 15
Brussels, 1050
Belgium

Paper statistics

Downloads
271
Rank
91,788
Abstract Views
1,420