Download This PaperA Lot to Know, A Lot to Read - An Overview of Specialist Literature on the Topic of PR Qualifications for Those Entering the Profession, Those Looking for Promotion and Interested Academics (Viel zu wissen, Viel zu lesen - Ein Überblick über die Fachliteratur zum Thema PR-Qualifizierung für Einsteiger, Aufsteiger und Interessierte Fachwissenschaftler)
DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN, pp. 163-171, Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., & Sievert, H., Berlin, Helios, 2010
10 Pages Posted: 28 Oct 2010
Date Written: September 2010
Abstract
This biography provides an overview of the academic literature on the topic of PR qualifications in Germany. It is divided into three sections: introductory works for those entering the PR world; basic standard works for PR professionals; and research into the topic for PR training experts.
Note: Downloadable document is in German.
Keywords: PR, qualification, training
JEL Classification: Z00
Suggested Citation: Suggested Citation
Sievert, Holger, A Lot to Know, A Lot to Read - An Overview of Specialist Literature on the Topic of PR Qualifications for Those Entering the Profession, Those Looking for Promotion and Interested Academics (Viel zu wissen, Viel zu lesen - Ein Überblick über die Fachliteratur zum Thema PR-Qualifizierung für Einsteiger, Aufsteiger und Interessierte Fachwissenschaftler) (September 2010). DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN, pp. 163-171, Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., & Sievert, H., Berlin, Helios, 2010, Available at SSRN: https://ssrn.com/abstract=1698882
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