When Trainees Take Exams (Wenn Volontäre Sich Prüfen Lassen)

DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN. Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., Sievert, H., pp. 91-107, Berlin, Helios, 2010

20 Pages Posted: 28 Oct 2010 Last revised: 28 Apr 2011

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Stephan Rabe

Unaffiliated Authors

Date Written: September 1, 2010

Abstract

This article gives a short overview of the work of the PZOK, the Examination and Certification Body of the German Communication Industry. After explaining the aims of the organisation, it gives details regarding the content and formal standard requirements of the examinations, which deal with the theory, organisation, working structure and environment of PR, before answering some common questions regarding the work of the PZOK. The article is in German.

Note: Downloadable document is in German.

Keywords: training, qualification, PR, communication

JEL Classification: Z00

Suggested Citation

Sievert, Holger and Rabe, Stephan, When Trainees Take Exams (Wenn Volontäre Sich Prüfen Lassen) (September 1, 2010). DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN. Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., Sievert, H., pp. 91-107, Berlin, Helios, 2010 . Available at SSRN: https://ssrn.com/abstract=1698887

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Stephan Rabe

Unaffiliated Authors

United States

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