When Trainees Take Exams (Wenn Volontäre Sich Prüfen Lassen)
DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN. Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., Sievert, H., pp. 91-107, Berlin, Helios, 2010
20 Pages Posted: 28 Oct 2010 Last revised: 28 Apr 2011
Date Written: September 1, 2010
This article gives a short overview of the work of the PZOK, the Examination and Certification Body of the German Communication Industry. After explaining the aims of the organisation, it gives details regarding the content and formal standard requirements of the examinations, which deal with the theory, organisation, working structure and environment of PR, before answering some common questions regarding the work of the PZOK. The article is in German.
Note: Downloadable document is in German.
Keywords: training, qualification, PR, communication
JEL Classification: Z00
Suggested Citation: Suggested Citation