FIFA World Cup 2010: An Analytical Study of the Effectiveness of South African Intellectual Property Regime to Combat Ambush Marketing and Counterfeiting

20 Pages Posted: 31 Oct 2010

See all articles by Aparna Watal

Aparna Watal

affiliation not provided to SSRN

Date Written: June 29, 2010

Abstract

This paper analyzes the extent to which FIFA’s trademarks can be protected under the South African Intellectual Property regime. It discusses the import that such protection carries for FIFA and how aggressively FIFA protects its IP. It concludes that the trademark protection in South Africa, specifically extended to FIFA 2010, is strong and would be effective in enjoining parties from infringing FIFA’s trade marks. Nonetheless, ingenious ambush marketing will slip through.

It is still a work in progress and the author intends to discuss the free speech issues that arise when organizations, like FIFA, relentlessly pursue their IP.

Keywords: FIFA, 2010, Football, World Cup, South Africa, Ambush Marketing, Counterfeiting, Passing Off, Trade Marks Act, Merchandise Marks Act

Suggested Citation

Watal, Aparna, FIFA World Cup 2010: An Analytical Study of the Effectiveness of South African Intellectual Property Regime to Combat Ambush Marketing and Counterfeiting (June 29, 2010). Available at SSRN: https://ssrn.com/abstract=1699722 or http://dx.doi.org/10.2139/ssrn.1699722

Aparna Watal (Contact Author)

affiliation not provided to SSRN

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