The Emerging World Champions

6 Pages Posted: 3 Nov 2010

Multiple version iconThere are 2 versions of this paper

Date Written: November 2, 2010


-Emerging sovereign wealth funds and multinationals are also investing in the sports world and in football in particular.

-In this respect, Spanish football clubs could become key entry points to make way for these new investors.

-Both Real Madrid and Barça are international brands with pulling power and unique business models; both could become key catalysts.

Keywords: emerging markets, sports, sovereign wealth funds

JEL Classification: F01, F21, L83

Suggested Citation

Santiso, Javier, The Emerging World Champions (November 2, 2010). Available at SSRN: or

Javier Santiso (Contact Author)

ESADE Business School ( email )

Mateo Inurria 27
Madrid, 28036

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