Aspen Skiing Company (C)

Posted: 11 Nov 2010

See all articles by Michael W. Toffel

Michael W. Toffel

Harvard Business School

Stephanie van Sice

Harvard Business School

Date Written: October 25, 2010


Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public relations backlash and charges of "greenwashing" given that Aspen's ski resorts are themselves environmentally intensive operations.

Suggested Citation

Toffel, Michael W. and van Sice, Stephanie, Aspen Skiing Company (C) (October 25, 2010). HBS Case No. 611-018, Harvard Business School Technology & Operations Mgt. Unit , Available at SSRN:

Michael W. Toffel (Contact Author)

Harvard Business School ( email )

Boston, MA 02163
United States
617.384.8043 (Phone)

Stephanie Van Sice

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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