Audience Segregation in Social Network Sites

Proceedings for SocialCom2010/PASSAT2010 (Second IEEE International Conference on Social Computing/Second IEEE International Conference on Privacy, Security, Risk and Trust), SocialCom2010/PASSAT2010. Minneapolis (Minnesota, USA), Washington: IEEE, pp. 1111-1117, 2010

6 Pages Posted: 11 Nov 2010  

B. van den Berg

eLaw@Leiden, Center for Law in the Information Society

Ronald E. Leenes

Tilburg Institute for Law, Technology, and Society; Tilburg Law School

Date Written: November 9, 2010

Abstract

In recent years research has shown that most social network sites pose serious privacy and security risks for individual users. From the existing analyses of privacy and security risks in social network sites we deduce that one of the biggest categories of privacy risks revolves around the notion of ‘audience segregation’, i.e. the partitioning of different audiences and the compartmentalization of social spheres. Since audience segregation is an important mechanism in everyday interactions between people in the real world, we argue that social network sites ought to include this mechanism as well. Current social network sites lack this mechanism. We present Clique, a privacy-preserving social network site that provides ‘audience segregation’ to its users as an alternative.

Keywords: social network sites, audience segregation, privacy

JEL Classification: K10, K12

Suggested Citation

van den Berg, B. and Leenes, Ronald E., Audience Segregation in Social Network Sites (November 9, 2010). Proceedings for SocialCom2010/PASSAT2010 (Second IEEE International Conference on Social Computing/Second IEEE International Conference on Privacy, Security, Risk and Trust), SocialCom2010/PASSAT2010. Minneapolis (Minnesota, USA), Washington: IEEE, pp. 1111-1117, 2010. Available at SSRN: https://ssrn.com/abstract=1706298

B. Van den Berg (Contact Author)

eLaw@Leiden, Center for Law in the Information Society ( email )

P.O. Box 9520
2300 RA Leiden, NL-2300RA
Netherlands

Ronald E. Leenes

Tilburg Institute for Law, Technology, and Society

NL-5000 LE Tilburg
Netherlands

Tilburg Law School ( email )

Tilburg, 5000 LE
Netherlands

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