If Money Doesn't Make You Happy, Consider Time

Aaker, Jennifer; Rudd, Melanie; Mogilner, Cassie

doi:10.2139/ssrn.1706968

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011

Stanford Graduate School of Business Research Series No. 2067

20 Pages Posted: 13 Nov 2010 Last revised: 5 Apr 2012

See all articles by Jennifer Aaker

Jennifer Aaker

Stanford University - Graduate School of Business

Melanie Rudd

University of Houston - C.T. Bauer College of Business

Cassie Mogilner

University of California, Los Angeles (UCLA) - Anderson School of Management

Date Written: November 10, 2010

Abstract

Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it complements the money-spending happiness principles in Dunn, Gilbert, and Wilson (2010) by offering five time-spending happiness principles: 1) spend time with the right people; 2) spend time on the right activities; 3) enjoy the experience without spending the time; 4) expand your time; and 5) be aware that happiness changes over time.

Keywords: brand management, customer relations/retention, market research, marketing implementation, marketing strategy

Suggested Citation: Suggested Citation

Aaker, Jennifer Lynn and Rudd, Melanie and Mogilner, Cassie, If Money Doesn't Make You Happy, Consider Time (November 10, 2010). Journal of Consumer Psychology, 2011. Available at SSRN: https://ssrn.com/abstract=1706968 or http://dx.doi.org/10.2139/ssrn.1706968