If Money Doesn't Make You Happy, Consider Time
Journal of Consumer Psychology, 2011
Stanford Graduate School of Business Research Series No. 2067
20 Pages Posted: 13 Nov 2010 Last revised: 5 Apr 2012
Date Written: November 10, 2010
Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it complements the money-spending happiness principles in Dunn, Gilbert, and Wilson (2010) by offering five time-spending happiness principles: 1) spend time with the right people; 2) spend time on the right activities; 3) enjoy the experience without spending the time; 4) expand your time; and 5) be aware that happiness changes over time.
Keywords: brand management, customer relations/retention, market research, marketing implementation, marketing strategy
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