A Guide to Behavioral Economics
A GUIDE TO BEHAVIORAL ECONOMICS, H. Schwartz, ed., Higher Education Publications, Inc., December 2008
Posted: 16 Nov 2010
Date Written: December 26, 2008
A Guide to Behavioral Economics provides an introduction to the field for those who are not economists and for students of the social sciences, business administration and law. It should help readers get more out of the increasing number of publications that emphasize various aspects of behavioral economics, and enable them to better recognize some of the limitations of this important but still relatively new approach.
Keywords: Behavioral Economics, bounded rationality, prospect theory, preferences, anomalies, heuristics and biases, intertemporal decision making, empirical techniqies, emotion, neuroeconomics, relative considerations, industrial organization, applications
JEL Classification: D00, D81, L00, Z00
Suggested Citation: Suggested Citation