The Role of Patriotism in Explaining the TV Audience of National Team Games - Evidence from Four International Tournaments

Journal of Media Economics, Vol. 22, pp. 6-19, 2009

Posted: 17 Nov 2010

See all articles by Stephan Nüesch

Stephan Nüesch

University of Muenster

Egon P. Franck

University of Zurich - Department of Business Administration (IBW)

Date Written: 2009

Abstract

In the literature addressing the determinants of TV audiences in sports, both the absolute and relative playing strength of the opponents play a prominent role. Regarding national team competitions, however, this study conjectures that patriotism matters as well. Analyzing the Swiss TV audience at 2 World Cups and 2 European Football Championships, this study finds strong evidence that TV ratings are highly affected by the sizes of the groups of foreign residents affiliated with the teams playing on the field.

Suggested Citation

Nüesch, Stephan and Franck, Egon P., The Role of Patriotism in Explaining the TV Audience of National Team Games - Evidence from Four International Tournaments (2009). Journal of Media Economics, Vol. 22, pp. 6-19, 2009, Available at SSRN: https://ssrn.com/abstract=1710112

Stephan Nüesch (Contact Author)

University of Muenster ( email )

Schlossplatz 2
Muenster, D-48149
Germany

HOME PAGE: http://www.wiwi.uni-muenster.de/uf

Egon P. Franck

University of Zurich - Department of Business Administration (IBW) ( email )

Plattenstrasse 14
Zurich 8032
Switzerland
+41 1 634 28 45 (Phone)

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