Mechanisms of Superstar Formation in German Soccer: Empirical Evidence

European Sport Management Quarterly, Vol. 8, pp. 145-164, 2008

Posted: 17 Nov 2010

See all articles by Stephan Nüesch

Stephan Nüesch

University of Muenster

Egon P. Franck

University of Zurich - Department of Business Administration (IBW)

Date Written: 2008

Abstract

Based on the competing theories of superstar formation proposed by Rosen (1981) and Adler (1985) it is controversial if first hand observable talent or other factors like past consumption and popularity influence stardom. This article investigates the emergence of superstars in German soccer. We use data on market values and individual player performance and publicity data to differentiate between Rosen’s and Adler’s theory of superstar formation. Running quantile regressions we find evidence that Adler’s theory applies to German soccer stars. Therefore, not only investments in physical talent but also the cultivation of popularity is an adequate strategy for becoming a superstar.

Suggested Citation

Nüesch, Stephan and Franck, Egon P., Mechanisms of Superstar Formation in German Soccer: Empirical Evidence (2008). European Sport Management Quarterly, Vol. 8, pp. 145-164, 2008, Available at SSRN: https://ssrn.com/abstract=1710114

Stephan Nüesch (Contact Author)

University of Muenster ( email )

Schlossplatz 2
Muenster, D-48149
Germany

HOME PAGE: http://www.wiwi.uni-muenster.de/uf

Egon P. Franck

University of Zurich - Department of Business Administration (IBW) ( email )

Plattenstrasse 14
Zurich 8032
Switzerland
+41 1 634 28 45 (Phone)

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
454
PlumX Metrics