Local Heroes and Superstars: An Empirical Analysis of Star Attraction in German Soccer

Journal of Sports Economics, Vol. 9, No. 3, pp. 266-286, 2008

Posted: 17 Nov 2010

See all articles by Leif Brandes

Leif Brandes

University of Lucerne

Egon P. Franck

University of Zurich - Department of Business Administration (IBW)

Stephan Nüesch

University of Muenster

Date Written: 2008

Abstract

Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a star’s talent superiority and/or a star’s popularity drive match attendance and hence increase gate revenues. Using longitudinal match attendance data of all clubs in the first German soccer league in a 9-year period, the authors analyze star attraction of national superstars and of so-called ‘‘local heroes’’ defined as the most valued players of teams without national superstars. The authors find empirical evidence that these groups differ in the way they attract fans: whereas superstars enhance attendance both at home and on the road, the star attraction of local heroes is limited to home games. In addition, superstars attract fans by outstanding field performances, whereas local heroes facilitate fan support by mere popularity.

Keywords: superstar effect, consumer demand, soccer, talent, popularity

Suggested Citation

Brandes, Leif and Franck, Egon P. and Nüesch, Stephan, Local Heroes and Superstars: An Empirical Analysis of Star Attraction in German Soccer (2008). Journal of Sports Economics, Vol. 9, No. 3, pp. 266-286, 2008, Available at SSRN: https://ssrn.com/abstract=1710117

Leif Brandes

University of Lucerne ( email )

Lucerne
Switzerland

Egon P. Franck

University of Zurich - Department of Business Administration (IBW) ( email )

Plattenstrasse 14
Zurich 8032
Switzerland
+41 1 634 28 45 (Phone)

Stephan Nüesch (Contact Author)

University of Muenster ( email )

Schlossplatz 2
Muenster, D-48149
Germany

HOME PAGE: http://www.wiwi.uni-muenster.de/uf

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
250
PlumX Metrics