Privacy: The New Generations

International Data Privacy Law, 2010

13 Pages Posted: 18 Nov 2010  

Omer Tene

International Association of Privacy Professionals (IAPP)

Date Written: November 17, 2010


The current international legal framework for data protection and privacy is founded on instruments such as the 1980 OECD Guidelines and the European Union Data Protection Directive that date from the 1980s and 1990s.

At the time these instruments were drafted, technologies that have become pervasive today (such as the Internet, social networking, biometrics, and many others) were virtually unknown. Moreover, a new generation of users has grown up in the last few years that has come to integrate online technologies into the fabric of their daily lives.

Privacy legislation has not kept up with these developments and remains based on concepts developed in the mainframe era. Thus, we need a new generation of privacy governance to cope with the implications of the new generation of online technologies, and to protect the new generation of technology users.

Keywords: Privacy, Data Protection, Data Protection Directive, OECD Privacy Guidelines, Technology, Social Networking Services, Facebook, Google, RFID, Smart Grid, Eealth, Genetics, Analytics, Behavioral Targeting, Cloud Computing

JEL Classification: K10, K23

Suggested Citation

Tene, Omer, Privacy: The New Generations (November 17, 2010). International Data Privacy Law, 2010. Available at SSRN:

Omer Tene (Contact Author)

International Association of Privacy Professionals (IAPP) ( email )

Pease International Tradeport
75 Rochester Ave., Suite 4
Portsmouth, NH 03801
United States

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