The Role of Argument and Narration in Knowledge Sharing: Coping with Context, Validity, and Coherence

Schmalenbach Business Review, Vol. 62, pp. 291-316, July 2010

26 Pages Posted: 24 Nov 2010

See all articles by Daniel Geiger

Daniel Geiger

Johannes Kepler University Linz

Date Written: July 15, 2010

Abstract

This paper examines the way knowledge is shared within organizations. Although current research identifies narratives as an important medium for organizational knowledge sharing because they serve as sense making devices and collective memory, the study shows that narrative-based knowledge sharing encounters serious shortcomings and must frequently be supplemented by an argumentative mode of communication. Furthermore, the conditions that trigger a switch from a narrative to an argumentative mode of communication are specified. Doing so clarifies the limitations of a narrative mode of knowledge sharing and provides a more sophisticated understanding of the communication strategies that are used in virtual communities.

Keywords: Argumentation, Knowledge Sharing, Narratives, Problems of Narratives

JEL Classification: M10

Suggested Citation

Geiger, Daniel, The Role of Argument and Narration in Knowledge Sharing: Coping with Context, Validity, and Coherence (July 15, 2010). Schmalenbach Business Review, Vol. 62, pp. 291-316, July 2010, Available at SSRN: https://ssrn.com/abstract=1713661

Daniel Geiger (Contact Author)

Johannes Kepler University Linz ( email )

Altenbergerstr. 69
Linz, Uper Austria 4040
Austria

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