Vertical Legitimacy Spillovers in Transnational Governance: Affect as the Microfoundation of Spillover Strength and Valence

IOU Working Paper No. 117

63 Pages Posted: 26 Nov 2010 Last revised: 8 Apr 2011

See all articles by Patrick Haack

Patrick Haack

University of Zurich - Faculty of Economics, Business Administration and Information Technology

Andreas Georg Scherer

University of Zurich - IBW Department of Business Administration

Date Written: November 1, 2010

Abstract

We argue that the legitimacy of transnational governance schemes depends on the legitimacy of associated subunits, and show how affect-based evaluations of subunit characteristics and actions generate vertical legitimacy spillovers for the scheme as a whole. We consider the impact of a positive-negative asymmetry in legitimacy ascription and develop propositions on spillover strength and valence. Our study helps specify the perceptual mechanism underlying spillover construction, and prompts the rethinking of similarity-based accounts of legitimation.

Keywords: Legitimacy spillover, transnationalization, heuristic reasoning, institutional theory

Suggested Citation

Haack, Patrick and Scherer, Andreas Georg, Vertical Legitimacy Spillovers in Transnational Governance: Affect as the Microfoundation of Spillover Strength and Valence (November 1, 2010). IOU Working Paper No. 117. Available at SSRN: https://ssrn.com/abstract=1713920 or http://dx.doi.org/10.2139/ssrn.1713920

Patrick Haack (Contact Author)

University of Zurich - Faculty of Economics, Business Administration and Information Technology ( email )

Universit├Ątsstrasse 84
Z├╝rich, 8006
Switzerland
0041446345307 (Phone)
0041446345301 (Fax)

HOME PAGE: http://www.business.uzh.ch/professorships/as.html

Andreas Georg Scherer

University of Zurich - IBW Department of Business Administration ( email )

Plattenstrasse 14
Zurich, 8032
Switzerland
+41 44-63 45302 (Phone)
+41 44-63 45301 (Fax)

HOME PAGE: http://www.business.uzh.ch/professorships/as.html

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