Moving from Design to Strategy: The Four Roles of Design-Led Strategy Consulting

Design Management Journal, Vol. 11, No. 2, pp. 35-40

17 Pages Posted: 6 Jan 2011 Last revised: 9 Dec 2012

Victor P. Seidel

Babson College; Harvard School of Engineering and Applied Sciences; University of Oxford

Date Written: 2000

Abstract

Design professionals have increasingly sought to provide clients not only with design solutions to fit existing plans but also with strategic advice for future opportunities. What specific strategic roles can designers play? This study was based on field research with London-based designers and identified four roles of design-led strategy consulting: strategy visualizer, core competence prospector, market exploiter, and process provider. Each role is described, and the implications for successful collaboration on strategic efforts are discussed.

Keywords: Design, strategic management, strategy consulting

JEL Classification: J44, O32, M10

Suggested Citation

Seidel, Victor P., Moving from Design to Strategy: The Four Roles of Design-Led Strategy Consulting (2000). Design Management Journal, Vol. 11, No. 2, pp. 35-40. Available at SSRN: https://ssrn.com/abstract=1722226

Harvard School of Engineering and Applied Sciences ( email )

Cambridge, MA
United States

HOME PAGE: http://www.seas.harvard.edu/directory/vseidel

University of Oxford ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

HOME PAGE: http://www.sbs.ox.ac.uk/community/people/victor-seidel

Paper statistics

Downloads
182
Rank
136,240
Abstract Views
773