Characteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis
Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008
11 Pages Posted: 9 Dec 2010
Date Written: 2008
Abstract
It was a study based on the published advertisements in print media of Bangladesh. We tried to find out the key characteristics of contemporary advertisements and its changing pattern. Many distinguishing characteristics have been found on the study. To know in detail please read the full paper.
Keywords: Advertisement, print media, effectiveness, social issue, promotion, marketing, salient features
Suggested Citation: Suggested Citation
Hamid, Md. Abdul and Akter, Mst. Bilkis and Mazumder, Mazharul Hasan, Characteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis (2008). Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008, Available at SSRN: https://ssrn.com/abstract=1722230
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