Characteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis

Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008

11 Pages Posted: 9 Dec 2010

See all articles by Md. Abdul Hamid

Md. Abdul Hamid

Shahjalal University of Science and Technology

Bilkis Akter

Sylhet International University

Mazharul Hasan Mazumder

affiliation not provided to SSRN

Date Written: 2008

Abstract

It was a study based on the published advertisements in print media of Bangladesh. We tried to find out the key characteristics of contemporary advertisements and its changing pattern. Many distinguishing characteristics have been found on the study. To know in detail please read the full paper.

Keywords: Advertisement, print media, effectiveness, social issue, promotion, marketing, salient features

Suggested Citation

Hamid, Md. Abdul and Akter, Mst. Bilkis and Mazumder, Mazharul Hasan, Characteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis (2008). Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008, Available at SSRN: https://ssrn.com/abstract=1722230

Md. Abdul Hamid (Contact Author)

Shahjalal University of Science and Technology ( email )

Kumargaon
Akhalia
Sylhet, HI 3100
Bangladesh

HOME PAGE: http://www.sust.edu

Mst. Bilkis Akter

Sylhet International University ( email )

Shamimabad
Bagbari
Sylhet, 3100
Bangladesh

HOME PAGE: http://www.siu.com

Mazharul Hasan Mazumder

affiliation not provided to SSRN ( email )

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