Download This PaperCharacteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis
Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008
11 Pages Posted: 9 Dec 2010
Date Written: 2008
Abstract
It was a study based on the published advertisements in print media of Bangladesh. We tried to find out the key characteristics of contemporary advertisements and its changing pattern. Many distinguishing characteristics have been found on the study. To know in detail please read the full paper.
Keywords: Advertisement, print media, effectiveness, social issue, promotion, marketing, salient features
Suggested Citation: Suggested Citation
Hamid, Md. Abdul and Akter, Mst. Bilkis and Mazumder, Mazharul Hasan, Characteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis (2008). Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008, Available at SSRN: https://ssrn.com/abstract=1722230
Do you have a job opening that you would like to promote on SSRN?
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.