The Emerging World Champions
6 Pages Posted: 15 Dec 2010
Date Written: December 13, 2010
• Emerging sovereign wealth funds and multinationals are also investing in the sports world and in football in particular.
• In this respect, Spanish football clubs could become key entry points to make way for these new investors.
• Both Real Madrid and Barça are international brands with pulling power and unique business models; both could become key catalysts.
Keywords: emerging markets, football, sports, investment
JEL Classification: F23, L83
Suggested Citation: Suggested Citation