The Emerging World Champions

6 Pages Posted: 15 Dec 2010

Multiple version iconThere are 2 versions of this paper

Date Written: December 13, 2010


• Emerging sovereign wealth funds and multinationals are also investing in the sports world and in football in particular.

• In this respect, Spanish football clubs could become key entry points to make way for these new investors.

• Both Real Madrid and Barça are international brands with pulling power and unique business models; both could become key catalysts.

Keywords: emerging markets, football, sports, investment

JEL Classification: F23, L83

Suggested Citation

Santiso, Javier, The Emerging World Champions (December 13, 2010). Available at SSRN: or

Javier Santiso (Contact Author)

ESADE Business School ( email )

Mateo Inurria 27
Madrid, 28036

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