Frameworks for a Consumer’s Group Knowledge Representation

Posted: 10 Aug 2011

See all articles by Massimo Franco

Massimo Franco

Università degli Studi di Napoli Federico II - Department of Political Science

Loredana Di Pietro

University of Molise

Francesca Di Virgilio

Università degli Studi del Molise

Angelo A Camillo, PhD

Sonoma State University - School of Business and Economics

Date Written: December 14, 2010

Abstract

This chapter discusses three main objectives: (1) the contribution to the body of literature of consumer behavior and demonstrates that consumer’s groups knowledge (i.e., two-person dyads, families, peer or friendship groups, teams, and other social units) is relevant for study by consumer researchers; (2) the development of an integrated conceptual representation of consumer’s group knowledge including the influence of collective variables on decision making process; (3) the investigation of scientific inquiries regarding the role of new technologies in relation to conceptual representation. The approach introduces a new framework applicable both as a tool for enhancing the understanding of consumer’s group knowledge, and as a useful guide to future research on consumer knowledge as a whole. The content discussed herein, attempts to establish the building block toward the development of a theory of consumer’s group knowledge. The study offers direction toward a potential path that could evolve into an established theory regarding consumer’s group knowledge in the marketplace.

Keywords: consumer knowledge, consumer’s group knowledge, conceptual representation, group’s dynamics, group conflict, group diversity, decision making process, new technologies, scientific inquires

Suggested Citation

Franco, Massimo and Di Pietro, Loredana and Di Virgilio, Francesca and Camillo, Angelo A., Frameworks for a Consumer’s Group Knowledge Representation (December 14, 2010). Available at SSRN: https://ssrn.com/abstract=1725133

Massimo Franco (Contact Author)

Università degli Studi di Napoli Federico II - Department of Political Science ( email )

via Mezzocannone, 4
Napoli, 80138
Italy
0812534086 (Phone)
0812534061 (Fax)

HOME PAGE: http://www.docenti.unina.it/massimo.franco

Loredana Di Pietro

University of Molise ( email )

Via de Sanctis
86100 Campobasso
Italy
00390874404460 (Phone)
00390874418924 (Fax)

Francesca Di Virgilio

Università degli Studi del Molise ( email )

Via De Sanctis
Campobasso, Campobasso (CB) 86100
Italy

Angelo A. Camillo

Sonoma State University - School of Business and Economics ( email )

1801 East Cotati Ave.
Rohnert Park, CA 94928
United States
+17076642910 (Phone)

HOME PAGE: http://web.sonoma.edu/sbe/

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