Milching the Winds: The Suzlon Way
24 Pages Posted: 16 Dec 2010
Date Written: December 14, 2010
This case is about an Indian company engaged in harnessing the wind energy, one of the major sources of sustainable renewable energy. Suzlon Energy Limited, along with its subsidiaries is engaged in designing, developing and manufacturing of wind turbine generators (WTGs) and related components required for generating electricity from the winds. Presently 85% of the world’s energy requirement is fulfilled by fossil fuels, a non-renewable source. Coal, crude oil and natural gas are prominent sources of fossil fuels. The pace of exploration and consumption of fossil fuels currently is extremely high and thus the inventories of these fuels is also depleting at a faster rate. It would take millions of years to restore the fossil fuels that have been consumed and thus renewable energy could be universal panacea for providing energy security to the world. Greatest advantage of using renewable energy is that they do not emit hazardous substances and pollute the environment. The company’s strategy is to enhance its network and build on its core competency in innovation, technology & manufacturing necessary engineering equipments.
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