Virtual Design, Problem Framing, and Innovation: An Empirical Study in the Automotive Industry

24 Pages Posted: 19 Dec 2010

See all articles by Antonino Vaccaro

Antonino Vaccaro

affiliation not provided to SSRN

Stefano Brusoni

Bocconi University - CESPRI

Francisco M. Veloso

Carnegie Mellon University - Engineering and Public Policy (EPP); CATOLICA - LISBON School of Business and Economics

Date Written: November 30, 2010

Abstract

This paper studies how problem framing by research and development groups, in particular the extent of problem decomposition, impacts knowledge replication processes conducted through the use of virtual simulation tools (VSTs). It presents the results of a comparative study of two research and development groups working on the design of hybrid propulsion systems. The research contributes to the literature on strategy and innovation in four ways. First, we identify three organizational and strategic factors affecting the problem framing decision. Second, we analyse the impact of problem framing on the use of VSTs and the related effect on knowledge replication processes. Third, we show the emergence of a new VST-driven knowledge replication process, i.e. functional replication. Fourth, we explain how VST-driven knowledge replication processes can attenuate the dangers related to the adoption of modular design strategies and address the replication vs. imitation dilemma.

Suggested Citation

Vaccaro, Antonino and Brusoni, Stefano and Veloso, Francisco M., Virtual Design, Problem Framing, and Innovation: An Empirical Study in the Automotive Industry (November 30, 2010). Journal of Management Studies, Vol. 48, Issue 1, pp. 99-122, 2010, Available at SSRN: https://ssrn.com/abstract=1726982 or http://dx.doi.org/10.1111/j.1467-6486.2010.00939.x

Antonino Vaccaro

affiliation not provided to SSRN

Stefano Brusoni

Bocconi University - CESPRI ( email )

Via Sarfatti 25
20136 Milan, MI 20136
Italy

Francisco M. Veloso

Carnegie Mellon University - Engineering and Public Policy (EPP) ( email )

Pittsburgh, PA 15213
United States

HOME PAGE: http://www.andrew.cmu.edu/~fveloso/

CATOLICA - LISBON School of Business and Economics ( email )

Palma de Cima
Lisboa, 1649-023
Portugal

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