A Conceptual Model of Virtual Product Development Process

2nd Seminar on Engineering and Information Technology, (SEIT 2009), Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia, July 8-9, 2009

6 Pages Posted: 22 Dec 2010  

Nader Ale Ebrahim

Centre for Research Services, Institute of Management and Research Services (IPPP), University of Malaya (UM); University of Malaya (UM) - Department of Engineering Design and Manufacture

Shamsuddin Ahmed

University of Malaya (UM)

Zahari Taha

University of Malaya (UM)

Date Written: July 8, 2009

Abstract

In today’s dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to this pressing need there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual-team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual team, Stage-Gate system and finally presents a modified Stage-Gate system. It also provides the guidelines for the successful implementation of virtual team in new products development.

Keywords: Modified Stage-Gate System, Virtual Product Development, Conceptual Model

JEL Classification: Q32, Q31, L1, L11, L7, M11, M12, M54, P24, P42, O32, O1, P23, L17, Z00

Suggested Citation

Ale Ebrahim, Nader and Ahmed, Shamsuddin and Taha, Zahari, A Conceptual Model of Virtual Product Development Process (July 8, 2009). 2nd Seminar on Engineering and Information Technology, (SEIT 2009), Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia, July 8-9, 2009. Available at SSRN: https://ssrn.com/abstract=1729059

Nader Ale Ebrahim (Contact Author)

Centre for Research Services, Institute of Management and Research Services (IPPP), University of Malaya (UM) ( email )

Kuala Lumpur, Wilayah Persekutuan 50603
University of Malaya (UM)
Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia

HOME PAGE: http://https://umresearch.um.edu.my/

University of Malaya (UM) - Department of Engineering Design and Manufacture ( email )

Kuala Lumpur, 50603
Malaysia

Shamsuddin Ahmed

University of Malaya (UM) ( email )

Kuala Lumpur, Wilayah Persekutuan 50603
University of Malaya (UM)
Kuala Lumpur, 50603
Malaysia

Zahari Taha

University of Malaya (UM) ( email )

Kuala Lumpur, Wilayah Persekutuan 50603
University of Malaya (UM)
Kuala Lumpur, 50603
Malaysia

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