On the Relevance of Accreditations of Executive MBA Programs - The Perception of the Customers

International Review on Public and Nonprofit Marketing, Vol. 7, No. 1, pp. 37-55, 2010

University of Mannheim Business School Discussion Paper No. 1/2010

33 Pages Posted: 27 Dec 2010

See all articles by Bernd Helmig

Bernd Helmig

Department of Business Administration, Chair Public & Nonprofit Management

Sarah Bürgisser

Verbandsmanagement Institut (VMI)

Hans Lichtsteiner

Verbandsmanagement Institut (VMI)

Katharina Spraul

University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management

Date Written: December 23, 2010

Abstract

Accreditation of MBA programs has become a subject of increasing importance to European business schools. The pros and cons of this quality improvement instrument have been well elaborated from a business school’s point of view. However, how students perceive accreditations has not been subject of research yet. In order to contribute to close this research gap and to gain some insight into the customers’ perception of accreditations, the authors have conducted an empirical survey amongst students and alumni of Executive MBA (EMBA) programs. Results of a multinomial logistic regression show that accreditation is by far not the most relevant criterion for the choice of an Executive program at this point in time. According to that and the low knowledge on accreditation among students and alumni one may raise the question why business schools invest so much time and effort in accreditation. Based on these results, the article implies possible shifts in the relationship between business schools and accrediting institutions.

Keywords: Accreditation, MBA, Multinominal Logistic Regression

JEL Classification: I21, L30, M31

Suggested Citation

Helmig, Bernd and Bürgisser, Sarah and Lichtsteiner, Hans and Spraul, Katharina, On the Relevance of Accreditations of Executive MBA Programs - The Perception of the Customers (December 23, 2010). University of Mannheim Business School Discussion Paper No. 1/2010. Available at SSRN: https://ssrn.com/abstract=1730174

Bernd Helmig (Contact Author)

Department of Business Administration, Chair Public & Nonprofit Management ( email )

L 5,4
Mannheim, D-68131
Germany
+49 621 181-1727 (Phone)
+49 621 181-1728 (Fax)

HOME PAGE: http://helmig.bwl.uni-mannheim.de

Sarah Bürgisser

Verbandsmanagement Institut (VMI) ( email )

Fribourg
Switzerland

HOME PAGE: http://www.vmi.ch

Hans Lichtsteiner

Verbandsmanagement Institut (VMI) ( email )

Fribourg
Switzerland

Katharina Spraul

University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management ( email )

Germany

HOME PAGE: http://helmig.bwl.uni-mannheim.de

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