Best Selection of Strategic Plans in Balanced Scorecard Using Goal Programming Model

International Conference On Quality, Productivity And Performance Measurement (ICQPPM’09), 2009

11 Pages Posted: 30 Dec 2010  

Jay Daniel

University of Technology Sydney

Rosnah Mohd Yusuff

University Putra Malaysia

Javad Jassbi

Science and Research Branch of Islamic Azad University

Date Written: December 29, 2010

Abstract

In increasingly competitive business environments, many organizations adopt the strategic planning approach to strive for business excellence. On the other hand achievement and implementation of strategies can perform an important role for the purpose of organizations' success. Balanced scorecard is an appropriate tool for designing operational strategies. In fact one of the balanced scorecard problems is the miss selection in strategic plans' performance. So, in this paper by using proposed model, using the consensus of organization's managers and experts' opinions, measures of four perspectives and general objectives are determined in BSC, and then using experts' opinions and taking the relative importance of decision makers' opinions into consideration, by using Goal Programming model, the performances of strategic plans are selected in BSC model.

The introduced method is used in a study and extracted results from it are analyzed from different points of view. In this article Initiatives is called strategic plans.

Keywords: Balanced Scorecard, Initiatives, MODM, Goal Programming

Suggested Citation

Daniel, Jay and Yusuff, Rosnah Mohd and Jassbi, Javad, Best Selection of Strategic Plans in Balanced Scorecard Using Goal Programming Model (December 29, 2010). International Conference On Quality, Productivity And Performance Measurement (ICQPPM’09), 2009. Available at SSRN: https://ssrn.com/abstract=1732370

Jay Daniel (Contact Author)

University of Technology Sydney ( email )

Sydney, NSW 2007
Australia

HOME PAGE: http://www.researcherid.com/rid/F-7603-2010

Rosnah Mohd Yusuff

University Putra Malaysia ( email )

Selangor Darul Ehsan
Serdang, Selangor 43400
Malaysia

Javad Jassbi

Science and Research Branch of Islamic Azad University ( email )

Hesarak
Tehran, Tehran 461-15655
Iran

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