Strategy Seizing the Day

6 Pages Posted: 30 Dec 2010

See all articles by Donald N. Sull

Donald N. Sull

MIT Sloan School of Management

Alejandro Ruelas-Gossi

Universidad Adolfo Ibáñez - Adolfo Ibáñez School of Management - Miami Campus

Date Written: December 29, 2010

Abstract

Many companies seizing major opportunities in emerging markets are blazing a management path also shared by companies such as Apple, RyanAir and Nestl. Strategic orchestration allows firms to get to market faster, adapt to changing circumstances and lower their invested capital, thereby allowing them to pursue less profitable opportunities such as serving emerging market consumers. Donald L Sull and Alejandro Ruelas-Gossi tell how.

Suggested Citation

Sull, Donald N. and Ruelas-Gossi, Alejandro, Strategy Seizing the Day (December 29, 2010). Business Strategy Review, Vol. 21, Issue 4, pp. 58-63, 2010. Available at SSRN: https://ssrn.com/abstract=1732424 or http://dx.doi.org/10.1111/j.1467-8616.2010.00707.x

Donald N. Sull (Contact Author)

MIT Sloan School of Management ( email )

100 Main Street
Cambridge, MA 02142
United States

HOME PAGE: http://mitsloan.mit.edu/faculty-and-research/faculty-directory/detail/?id=58805

Alejandro Ruelas-Gossi

Universidad Adolfo Ibáñez - Adolfo Ibáñez School of Management - Miami Campus ( email )

1200 Brickell Avenue
Suite 300
Miami, FL 33131
United States

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