How Do Innovation Intermediaries Add Value? Insight from New Product Development in Fashion Markets

12 Pages Posted: 30 Dec 2010  

Yen Tran

Heriot-Watt University

Juliana Hsuan

Copenhagen Business School - Department of Operations Management

Volker Mahnke

Copenhagen Business School - Department of International Economics & Management

Date Written: December 22, 2010

Abstract

Innovation intermediaries are increasingly being used in practice, but there is little concrete theoretical guidance on when and how they add value to client's new product development (NPD) processes. This paper develops propositions on innovation intermediaries value-added based on a detailed case study of an innovation intermediary's relations to three major clients in the European apparel fashion industry. We identify key contingencies to an innovation intermediary's value added (e.g. NDP speed and complexity of involvement). We also suggest a framework that specifies when a combination of four types of specific intermediary capabilities (best-cost capabilities, timing-capabilities, market-response capabilities, and product solution capabilities) increases value added in clients' NDP processes.

Suggested Citation

Tran, Yen and Hsuan, Juliana and Mahnke, Volker, How Do Innovation Intermediaries Add Value? Insight from New Product Development in Fashion Markets (December 22, 2010). R&D Management, Vol. 41, Issue 1, pp. 80-91, 2010. Available at SSRN: https://ssrn.com/abstract=1732441 or http://dx.doi.org/10.1111/j.1467-9310.2010.00628.x

Yen Tran

Heriot-Watt University ( email )

Riccarton
Edinburgh EH14 4AS, Scotland EH14 1AS
United Kingdom

Juliana Hsuan

Copenhagen Business School - Department of Operations Management

Solbjerg Pl. 3
Frederiksberg, 2000
Denmark

Volker Mahnke

Copenhagen Business School - Department of International Economics & Management ( email )

Frederiksberg, 2000
Denmark

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