Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns

44 Pages Posted: 5 Jan 2011

See all articles by Diego Heckadon

Diego Heckadon

affiliation not provided to SSRN

Date Written: December 27, 2010

Abstract

This paper examines the impact of Social Media in marketing, and the emergent specialization of Social Media Marketing. Considering Social Media’s emergence in global communications, it is essential to examine the importance of Social Media Marketing (SMM) in the success of organizations and businesses. The purpose of this thesis paper is to enumerate and describe the Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns.

Keywords: social media, communications, media, marketing, Web 2.0

Suggested Citation

Heckadon, Diego, Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns (December 27, 2010). Available at SSRN: https://ssrn.com/abstract=1734586 or http://dx.doi.org/10.2139/ssrn.1734586

Diego Heckadon (Contact Author)

affiliation not provided to SSRN ( email )

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